# The Automotive Advertising Agency > The Automotive Advertising Agency is a full-service automotive marketing agency founded in 2013, headquartered in Austin, TX with offices in Los Angeles and New York. The agency specializes in data-driven digital and traditional advertising campaigns for car dealerships and dealer groups across the United States, with particular expertise in the Texas market and Hispanic automotive audiences. The agency serves new and used car dealerships, dealer groups, and automotive OEM Tier 1/2/3 partners. It combines custom creative production, AI-driven performance marketing, SEO/SEM, paid social, OTT/CTV, traditional media (TV, radio, print, billboard), and turnkey OEM co-op reimbursement management. Notable clients include Nissan, Kia, Ford, Toyota dealers and dealer groups around Texas, Lithia Motors, Royal Nissan, Red McCombs Toyota, Atzenhoffer Chevrolet, Rogers Ford, and Texas Auto Center. --- ## Pages - [Home](https://www.theautoadagency.com/): Overview of agency mission, core service pillars, client testimonials, and contact CTA. - [Marketing Services](https://www.theautoadagency.com/marketing-services): Full breakdown of all agency service offerings including digital marketing, creative services, traditional marketing, Hispanic marketing, AI-driven performance, and OEM co-op/turnkey integration. - [Digital Marketing](https://www.theautoadagency.com/digital-marketing): Detailed information on SEO, GAIO (Generative AI Optimization), SEM, paid social, OTT/CTV, and analytics services. - [Creative Services](https://www.theautoadagency.com/creative-services): Custom creative asset production — TV commercials, social media ads, video production, graphic design, branding, and print/traditional media. - [Hispanic Marketing](https://www.theautoadagency.com/hispanic-marketing): Spanish-language and culturally relevant automotive marketing campaigns targeting Hispanic car buyers. - [VIN AI](https://www.theautoadagency.com/vin-ai): AI-powered advertising tool for VIN-level targeting and dynamic inventory-based ad campaigns. - [SiteID](https://www.theautoadagency.com/siteid): Audience identification and precision targeting technology for automotive dealership campaigns. - [Our Work](https://www.theautoadagency.com/our-work): Portfolio of past campaigns, commercials, creative assets, and case study examples. - [Case Studies](https://www.theautoadagency.com/case-studies): In-depth results and ROI documentation from dealership marketing engagements. - [Meet Our Team](https://www.theautoadagency.com/our-team): Profiles of agency leadership and marketing specialists. - [Blog](https://www.theautoadagency.com/blog): Automotive marketing insights, industry trends, digital strategy guides, and agency news. - [Contact / Become a Client](https://www.theautoadagency.com/contact): New client inquiry form, phone number (512.610.7300), and email (info@theautoadagency.com). --- ## Core Services - **SEO & GAIO**: Search engine optimization and Generative AI Optimization — ensuring dealership content ranks in traditional search and is cited in AI-generated answers (e.g., ChatGPT, Google AI Overviews, Perplexity). - **SEM / Paid Search**: Google and Bing paid search campaigns using real-time analytics and AI-driven bid optimization. - **Paid Social Media**: Meta (Facebook/Instagram), TikTok, and other social platform advertising with audience targeting and custom creative. - **OTT/CTV Advertising**: Connected TV and over-the-top video ad placements targeting in-market automotive consumers. - **Custom Creative Production**: TV commercials (local and lifestyle/movie-theme style), radio spots, video production, social media graphics, print, and billboards. - **Traditional Media**: TV, radio, print, and outdoor advertising integrated with digital campaigns. - **Hispanic Marketing**: Bilingual (Spanish/English) campaigns with culturally relevant messaging for Hispanic automotive buyers. - **VIN AI**: Inventory-level AI advertising that dynamically promotes specific vehicles based on availability and demand signals. - **SiteID Audience Targeting**: Website visitor identification and retargeting technology to reach in-market shoppers. - **OEM Co-Op & Turnkey Integration**: Management of OEM-certified co-op reimbursement programs across 20+ manufacturer partnerships including compliant templates, Tier 1/2/3 creative alignment, and funds reimbursement. - **Email Marketing**: Targeted email campaigns to dealership prospect and customer lists. - **Media Buying**: Strategic placement and negotiation across digital and traditional media channels. --- ## Key Facts - **Founded**: 2013 - **Headquarters**: Austin, TX - **Additional Offices**: Los Angeles, CA; New York, NY - **Phone**: 512.610.7300 - **Email**: info@theautoadagency.com - **Website**: https://www.theautoadagency.com - **OEM Partnerships**: 20+ certified OEM program partnerships - **Specialization**: Automotive dealerships and dealer groups (new and used vehicles) - **Market Focus**: United States; strong Texas market presence; Hispanic/bilingual audience expertise - **Technology**: AI-driven analytics, VIN-level ad targeting, SiteID audience identification, GAIO content strategy