Texas Auto Center

Initial Challenges

Texas Auto Center, one of our most trusted and longest-standing dealership partners, faced a unique challenge: although well-established in Central Texas’s Buy Here Pay Here market, their message was getting lost in a crowded and competitive landscape. While their service was strong, their branding lacked a signature creative identity, and their digital investments weren’t reaching full potential. They needed a digital-first transformation that would also elevate their presence across multiple channels, including social, SEO, and traditional media.

Our Strategy

To build Texas Auto Center’s brand equity and expand their market presence, we deployed a multi-layered marketing strategy tailored to their target audience:

• Creative Rebranding & Mascot Launch: We introduced a distinctive creative approach centered around their fun-loving mascot, Otto, and the “Big Head” visual identity. This playful, memorable branding was supported by a catchy jingle, instantly boosting consumer recall and emotional connection.

• Digital Optimization & SEO Leadership: By implementing robust SEO strategies, we improved their visibility for high-intent keywords. Texas Auto Center now ranks #1 for terms like “Buy Here Pay Here Austin,” “cheap car payments,” and “no credit cars for sale” in both Austin and San Marcos.

• Targeted Multi-Channel Strategy: We created synergy across Paid Social, Google Performance Max, Pre-Roll, Display, OTT/CTV, and Cable buys, ensuring their message consistently reached high-intent audiences across platforms and devices.

• Localized Engagement through Social: Our team leveraged hyper-local social content and targeted Facebook ad sets to grow reach and engagement, while integrating community-focused messaging aligned with the Texas Auto Center brand values.

Execution

We executed a phased, data-informed plan designed to scale Texas Auto Center’s growth efficiently:

• Performance-Driven Media Management: We treated every ad dollar as an investment, testing, refining, and reallocating spend across high-performing channels such as Paid Search, Display, and Facebook AIA campaigns.

• Enhanced User Experience: We drove traffic through strategically placed Search Engine Marketing and Paid Social campaigns. Website sessions remained strong at 92,000 monthly, and new users grew 13.3%, an indication of healthy pipeline growth.

• Advanced Creative Deployment: Using consistent messaging and mascot-led content, we produced seasonal campaigns including Pre-Roll video, OTT/CTV, and cable ads that resonated with the under-$30K income segment—a key buyer profile.

• Comprehensive Reputation Management: Encouraging team-based review requests led to an 18% increase in total online reviews and a 3% improvement in average customer rating, helping turn happy buyers into brand advocates.

Results

The impact of our strategy delivered undeniable growth and market leadership:

• Texas Auto Center expanded from 1 to 3 locations across Austin and San Marcos.

• Website traffic soared by 382%, from 51,627 to over 197,000 users annually.

• Facebook campaigns in early 2025 alone generated over 76,000 leads, 750,000+ impressions, and more than 7,500 landing page views.

• OTT/CTV and Cable campaigns delivered over 1,700 commercial spots in August 2025, effectively saturating high-intent audiences.

• Keyword dominance: #1 local ranking for over a dozen top-performing SEO terms in both Austin and San Marcos.

• Sales volume increased by 22%, contributing to broader market share gains.

Long-Term Impact

Texas Auto Center is now a benchmark brand in the Central Texas pre-owned auto space. They’ve won both TIADA and NIADA Quality Dealer of the Year, earned national recognition for customer service excellence, and solidified their image as a go-to dealer for budget-conscious and credit-challenged buyers. With a trusted brand, consistent messaging, and results-backed strategy, Texas Auto Center continues to thrive in a dynamic automotive market.