Casa Automotive Group

Initial Challenges

Casa Automotive Group, a third-generation dealership, had a strong heritage but needed to refine its messaging to resonate with both the general market and the growing Hispanic market. Their brand positioning lacked a cohesive identity, and their traditional media buys were not optimized for maximum impact. Additionally, their digital strategy needed a transformation to remain competitive in an evolving automotive landscape.

Our Strategy

To elevate Casa Automotive Group’s brand and fuel their expansion, our agency implemented a multi-faceted strategy:

• Modernized Digital Strategy: We introduced advanced digital tools and continuously evolved their online approach, optimizing performance across all platforms.

• Data-Driven Traditional Media Buys: Utilizing cutting-edge research tools like comScore/Rentrak, we refined their broadcast and cable TV buys to maximize reach and efficiency.

• Brand-Driven Creative Approach: We incorporated the Casa family into the creative, showcasing their natural warmth and humor. By giving their advertisements a polished, professional feel while maintaining their authenticity, we made their brand more relatable and memorable.

• Consistent Multi-Channel Presence: We ensured that Casa Automotive Group’s social media channels were fully integrated into their overall marketing efforts, reinforcing a consistent and engaging message that reflected their deep community ties.

Execution

We implemented a phased marketing rollout to ensure smooth and impactful execution:

• Digital Evolution & Optimization: Our in-house digital team strengthened Casa Automotive Group’s online presence, optimizing lead generation and customer engagement.

• High-Impact Creative Development: Our production and graphics teams enhanced the quality of their advertisements, weaving the Casa brothers further into the community’s fabric.

• Proactive Media Investment Management: We treated their marketing budget as a dynamic, data-driven entity, continuously monitoring, optimizing, and pivoting media investments as needed.

• Comprehensive Performance Tracking: By analyzing every lead channel, monitoring closing ratios, and developing key performance indicators (KPIs), we ensured all marketing efforts directly contributed to dealership growth.

Results

The impact of our strategy was undeniable:

• The original two dealerships saw significant market share growth, allowing them to dominate their local markets.

• Under our strategic marketing and media guidance, Casa Automotive Group expanded from 2 stores to 16 stores.

Long-Term Impact

Casa Automotive Group is now widely recognized as an industry leader. Their success has been highlighted in Automotive News and other industry publications. Additionally, their CEO was honored in 2023 as an Automotive News 40 Under 40 recipient, solidifying Casa Automotive Group’s reputation as a nationally recognized, high-growth dealership group.